Mimi Allen

Integrated Producer

Give a damn.
Many damns.
More damns than anyone.

Mimi Joins Local WMFE Board

I’m excited to announce that I’ve joined our local WMFE Community Advisory Board. The Community Advisory Board (CAB) works to collaborate directly with management about programming and give advice and input for community outreach opportunities. The leadership at WMFE strongly encourages an open dialogue and feedback on programs and community events. As an avid listener of the station, I am honored to be able to provide real-time feedback on current initiatives. I’ve served on several boards and volunteer committees in the past, but I am so excited to see what my upcoming 2-year term has in store as this was the most culturally and age diverse group I have had the pleasure of working with.

If you have any programming you love, or feedback to share, tweet me @thisadlife!

Prague Means Business

Prague wasn’t my first choice for our final MBA trip. I imagined the glitz and glamour of London being on the agenda, but having already been to the Czech Republic a decade ago while in undergrad, I welcomed the idea as I was curious to see how much the old gem has changed over the years.

Our jam-packed agenda included a panel discussion with local entrepreneurs and visits to some great companies such as Avast, mBank, Wunderman, Skoda, and Plzeňský Prazdroj brewery and headquarters. It was great to see the digital insight from Wunderman working in a foreign market and expanding. mBank is pioneering the banking industry in Eastern Europe with UX design and services most apps stateside would envy.

However, the most insightful was saved for last as we visited Plzeňský Prazdroj – Czech brewing company owned by SABMiller. We had a wonderful presentation by the Marketing & Innovation Director discussing the beer market in Czech Republic and how they continue to innovate a beer that has remained unchanged since 1842. Beer is cheaper than water in the Czech Republic and if consumed in moderation is healthy.

Fun Fact: The Czech Republic is the largest beer consumer in the world. (Sorry, Germany and England.)

What was most fascinating was seeing the transition of a country that was liberated from communism a little over 20 years ago (but has always maintained a bohemian spirit) embrace innovation.

Grab a pilsner, look your buddy in the eye, and toast “Na zdraví!”

Škoda Auto
Škoda Auto – Mladá Boleslav, Czech Republic
Pilsner Urquell Brewery
Pilsner Urquell Brewery – Pilzen, Czech Republic

Having spent the last 10 years as a producer, there’s one nugget of information that should be passed along from generation to generation to all aspiring agency peeps –
A.S.A.P. means absolutely nothing.

Every single person that works in an agency revolves around deadlines and due dates. Whether they appear on a production schedule, your google calendar, or your Clear task list – we’re all constantly working towards the end goal with condensed timelines.

In sneaks the infamous “A.S.A.P.”

I need the analytics report A.S.A.P.
I need this production budget estimate A.S.A.P.
We need to meet internally on this A.S.A.P.

See? All of that means absolutely nothing. When you break down what A.S.A.P. actually means you tell yourself “Well, Self, I have a production meeting at 9am, a brainstorming kickoff at 11am, client call at 1:30pm, and a call with the production company at 4pm. So it appears as though I won’t be able to get to this until tomorrow, which is great, because that’s as soon as I possibly can.”

So let’s all hold hands, define these dates/times, and channel our inner Bob Ross so we can all paint happy little trees.

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About Mimi

Integrated producer extraordinaire, her ability to manage projects from inception to delivery is impeccable. Her witty personality combined with her meticulous attention to detail provides our team with the unmatched talent and ability to help brands reach their full potential. Mimi's commitment to taking care of business doesn't stop when she leaves the office. In her free time, she's either holding her own on the golf course, volunteering for Habitat For Humanity or serving on the board of directors for Rollins College, where she graduated with her degree in International Business and is currently pursuing her MBA.